Forges

Catalog intelligence

Reads every SKU in your store. Finds what's unsaleable, mispriced, or hidden. Generates product copy that converts — descriptions, features, social proof — and cross-sells intelligently based on real purchase patterns. Surfaces catalog gaps before they cost you revenue.

• Pricing anomaly detection and stagnant inventory flags
• Product copy generation with conversion-optimised structure
• Cross-sell recommendation based on purchase patterns
• Catalog gap analysis against market demand signals

Brand publishing engine

Writes what your customers need to hear, when they need to hear it. Produces blog posts, social copy, email sequences, and landing pages — all in a maintained brand voice. A/B tests subject lines, headlines, and hooks automatically. Re-purposes high-performing content into new formats.

• Multi-surface content production (blog, social, email, landing pages)
• Automated brand voice consistency across all surfaces
• A/B testing of headlines, subject lines, and hooks
• Content re-purposing pipeline from top performers

Discovery optimisation

Optimises product discovery from search to checkout. Improves Shopify search relevance and collection sorting. Audits product discoverability across titles, tags, metafields, and alt text. Runs personalised product recommendations based on browse history. Identifies checkout friction and surfaces cart-save opportunities.

• Shopify search relevance and collection sorting audit
• Product discoverability scanning (titles, tags, metafields)
• Personalised recommendations from browse history
• Checkout friction analysis and cart-save opportunities

Revenue recovery

Brings back the people who left — and knows why they left. Designs multi-channel retargeting flows across email, SMS, and social. Segments abandoners by intent, not just recency. Optimises offer timing and discount depth per segment. Measures incrementality so you know what actually worked.

• Multi-channel retargeting flow design (email, SMS, social)
• Intent-based abandonment segmentation
• Offer timing and discount depth optimisation per segment
• Incrementality measurement for retargeting ROI

Retention & LTV engine

Turns one-time buyers into repeat customers, systematically. Builds and maintains customer segments based on purchase behaviour. Automates win-back, re-activation, and loyalty sequences. Predicts churn risk before the customer stops buying. Optimises LTV by adjusting frequency and offer cadence.

• Behaviour-based customer segmentation
• Win-back, re-activation, and loyalty automation
• Churn risk prediction with lead-time alerts
• LTV optimisation through frequency and cadence tuning

Attribution & budget intelligence

Knows where every conversion came from. Credits correctly. Maintains multi-touch attribution models across all channels. Identifies channel overlap and removes double-counting. Reports CAC by channel, campaign, and creative group. Recommends budget reallocation based on marginal returns.

• Multi-touch attribution across all marketing channels
• Channel overlap detection and de-duplication
• CAC reporting by channel, campaign, and creative group
• Budget reallocation recommendations from marginal return data

Conversion rate optimisation

Turns visitors into buyers, systematically. Analyses funnel drop-off at every step from landing to checkout. Generates and tests CTA copy, button placement, and form length. Identifies on-page friction — load time, layout, mobile breakage. Runs CRO as a continuous loop, not a project.

• Full-funnel drop-off analysis (landing to checkout)
• CTA copy, placement, and form-length testing
• On-page friction detection (load time, layout, mobile)
• Continuous CRO loop with automated iteration

Creative & spend diagnostics

Diagnoses ad creative and spend efficiency at scale. Reviews every active ad set for creative fatigue and audience saturation. Detects budget waste from overlapping audiences and low-relevance placements. Recommends creative refreshes backed by performance data. Forecasts diminishing returns so you pause before you over-spend.

• Creative fatigue and audience saturation detection per ad set
• Budget waste analysis (overlap, low-relevance placements)
• Data-backed creative refresh recommendations
• Diminishing returns forecasting for spend control

Automation integrity

Finds the logic errors in your automations before they compound. Audits Shopify Flow triggers, conditions, and actions for correctness. Detects infinite loops, orphaned flows, and missing fallback paths. Validates flow performance — completion rates, error rates, latency. Suggests new flows based on observed merchant behaviour patterns.

• Shopify Flow trigger, condition, and action audit
• Infinite loop, orphaned flow, and missing-fallback detection
• Flow performance validation (completion, error rates, latency)
• New flow suggestions from merchant behaviour patterns

Search visibility watchdog

Watches what search engines see. Adjusts before rankings drop. Monitors index coverage, canonical issues, and structured data health. Audits page speed, mobile usability, and Core Web Vitals per page. Tracks keyword position trends and surfaces ranking declines. Generates SEO-optimised content briefs aligned to search intent.

• Index coverage, canonical, and structured data monitoring
• Page speed, mobile usability, and CWV audit per URL
• Keyword position tracking with decline alerts
• SEO-optimised content brief generation from search intent