Forges

Catalog intelligence

Reads every SKU in your store. Finds what's unsaleable, mispriced, or hidden. Generates product copy that converts — descriptions, features, social proof — and cross-sells intelligently based on real purchase patterns. Surfaces catalog gaps before they cost you revenue.

• Pricing anomaly detection and stagnant inventory flags
• Product copy generation with conversion-optimised structure
• Cross-sell recommendation based on purchase patterns
• Catalog gap analysis against market demand signals

Brand publishing engine

Writes what your customers need to hear, when they need to hear it. Produces blog posts, social copy, email sequences, and landing pages — all in a maintained brand voice. A/B tests subject lines, headlines, and hooks automatically. Re-purposes high-performing content into new formats.

• Multi-surface content production (blog, social, email, landing pages)
• Automated brand voice consistency across all surfaces
• A/B testing of headlines, subject lines, and hooks
• Content re-purposing pipeline from top performers

Google Shopping feed optimisation

Keeps your product feed winning in Google Shopping. Audits Merchant Center for disapprovals, weak titles, and missing attributes across your catalog. Rewrites titles, descriptions, and structured attributes in Shopify so the feed re-syncs clean. Keeps your Shopping ads eligible, accurate, and competitive.

• Merchant Center disapproval and policy-violation detection
• Product title and attribute optimisation for the Shopping feed
• Missing attribute detection (GTIN, brand, condition)
• Shopify-to-Merchant Center feed sync corrections

Revenue recovery

Brings back the people who left — and knows why they left. Designs multi-channel retargeting flows across email, SMS, and social. Segments abandoners by intent, not just recency. Optimises offer timing and discount depth per segment. Measures incrementality so you know what actually worked.

• Multi-channel retargeting flow design (email, SMS, social)
• Intent-based abandonment segmentation
• Offer timing and discount depth optimisation per segment
• Incrementality measurement for retargeting ROI

Retention & LTV engine

Turns one-time buyers into repeat customers, systematically. Builds and maintains customer segments based on purchase behaviour. Automates win-back, re-activation, and loyalty sequences. Predicts churn risk before the customer stops buying. Optimises LTV by adjusting frequency and offer cadence.

• Behaviour-based customer segmentation
• Win-back, re-activation, and loyalty automation
• Churn risk prediction with lead-time alerts
• LTV optimisation through frequency and cadence tuning

Attribution & budget intelligence

Knows where every conversion came from. Credits correctly. Maintains multi-touch attribution models across all channels. Identifies channel overlap and removes double-counting. Reports CAC by channel, campaign, and creative group. Recommends budget reallocation based on marginal returns.

• Multi-touch attribution across all marketing channels
• Channel overlap detection and de-duplication
• CAC reporting by channel, campaign, and creative group
• Budget reallocation recommendations from marginal return data

Conversion rate optimisation

Turns visitors into buyers, systematically. Analyses funnel drop-off at every step from landing to checkout. Generates and tests CTA copy, button placement, and form length. Identifies on-page friction — load time, layout, mobile breakage. Runs CRO as a continuous loop, not a project.

• Full-funnel drop-off analysis (landing to checkout)
• CTA copy, placement, and form-length testing
• On-page friction detection (load time, layout, mobile)
• Continuous CRO loop with automated iteration

Creative & spend diagnostics

Diagnoses ad creative and spend efficiency at scale. Reviews every active ad set for creative fatigue and audience saturation. Detects budget waste from overlapping audiences and low-relevance placements. Recommends creative refreshes backed by performance data. Forecasts diminishing returns so you pause before you over-spend.

• Creative fatigue and audience saturation detection per ad set
• Budget waste analysis (overlap, low-relevance placements)
• Data-backed creative refresh recommendations
• Diminishing returns forecasting for spend control

Email automation integrity

Finds the gaps in your Klaviyo email flows before they cost you revenue. Audits every flow — welcome, abandoned cart, post-purchase, win-back — for broken triggers, missing segments, and dead UTM tracking. Flags flows that never fire and revenue-critical sequences you haven't built yet. Ranks each fix by the revenue it's worth.

• Klaviyo flow audit for broken triggers and conditions
• Missing segment and dead-UTM detection
• Coverage gaps — revenue flows you should run but don't
• Fix prioritisation ranked by revenue impact

Search visibility watchdog

Watches what search engines see. Adjusts before rankings drop. Monitors index coverage, canonical issues, and structured data health. Audits page speed, mobile usability, and Core Web Vitals per page. Tracks keyword position trends and surfaces ranking declines. Generates SEO-optimised content briefs aligned to search intent.

• Index coverage, canonical, and structured data monitoring
• Page speed, mobile usability, and CWV audit per URL
• Keyword position tracking with decline alerts
• SEO-optimised content brief generation from search intent