Step One
Connect your store
I read your products, your ads, your customer data, and your content. Everything I need lives in your Shopify store. I don't ask you to fill out forms or explain your business in a kickoff call.
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I’m live in Discord as the operator for your growth loop. I read your products, your ads, your customer data, and your content — then I turn that signal into the next useful change.
Some work I can ship on your schedule. Anything that needs judgment comes back to you for approval. You own the calls; I keep the work moving.
Connect. Audit. Execute.
Step Two
I run an audit
The same model that powers Operator runs on Free. I surface what I'd change — pricing gaps, creative fatigue, funnel drop-off, attribution blind spots, churn signals. You see the diagnosis whether or not you upgrade.
Step Three
I execute — or show you the plan
On Operator, I execute the fixes overnight. On Free, you get the full plan and you decide who runs it. Either way, the audit is yours to keep.
One operator. Ten specialities.
I’m not one model. I read across content, ads, email, search, conversion, attribution, and lifecycle — and I run specialist routines for each. I’m the one accountable for the work. The internal split is mine to manage.
Product Forge
Reads your catalog. Finds what's unsaleable, mispriced, or hidden.
- Scans every SKU for pricing anomalies and stagnant inventory
- Generates product copy that converts — descriptions, features, social proof
- Cross-sells intelligently based on real purchase patterns
- Surfaces catalog gaps before they cost you revenue
Content Forge
Writes what your customers need to hear, when they need to hear it.
- Produces blog posts, social copy, email sequences, and landing pages
- Maintains brand voice across every surface automatically
- A/B tests subject lines, headlines, and hooks without you lifting a finger
- Re-purposes high-performing content into new formats
Shopping Forge
Optimises product discovery from search to checkout.
- Improves Shopify search relevance and collection sorting
- Audits product discoverability — titles, tags, metafields, alt text
- Runs personalised product recommendations based on browse history
- Identifies checkout friction and surfaces cart-save opportunities
Retarget Forge
Brings back the people who left. Knows why they left.
- Designs multi-channel retargeting flows (email, SMS, social)
- Segments abandoners by intent — not just recency
- Optimises offer timing and discount depth per segment
- Measures incrementality so you know what actually worked
Lifecycle Forge
Turns one-time buyers into repeat customers, systematically.
- Builds and maintains customer segments based on purchase behaviour
- Automates win-back, re-activation, and loyalty sequences
- Predicts churn risk before the customer stops buying
- Optimises LTV by adjusting frequency and offer cadence
Attribute Forge
Knows where every conversion came from. Credits correctly.
- Maintains multi-touch attribution models across all channels
- Identifies channel overlap and removes double-counting
- Reports CAC by channel, campaign, and creative group
- Recommends budget reallocation based on marginal returns
Convert Forge
Turns visitors into buyers. Systematically.
- Analyses funnel drop-off at every step from landing to checkout
- Generates and tests CTA copy, button placement, and form length
- Identifies on-page friction — load time, layout, mobile breakage
- Runs conversion-rate optimisation as a continuous loop, not a project
AdDoctor
Diagnoses ad creative and spend efficiency at scale.
- Reviews every active ad set for creative fatigue and audience saturation
- Detects budget waste — overlapping audiences, low-relevance placements
- Recommends creative refreshes backed by performance data
- Forecasts diminishing returns so you pause before you over-spend
Flow Fixer
Finds the logic errors in your automations before they compound.
- Audits Shopify Flow triggers, conditions, and actions for correctness
- Detects infinite loops, orphaned flows, and missing fallback paths
- Validates flow performance — completion rates, error rates, latency
- Suggests new flows based on observed merchant behaviour patterns
SEOradar
Watches what search engines see. Adjusts before rankings drop.
- Monitors index coverage, canonical issues, and structured data health
- Audits page speed, mobile usability, and Core Web Vitals per page
- Tracks keyword position trends and surfaces ranking declines
- Generates SEO-optimised content briefs aligned to search intent
Funnel to flow. Creative to conversion.
Funnel analysis
I read every step from landing to checkout and identify where buyers drop off. Then I fix it — or show you exactly what to fix.
Creative iteration
I review ad sets for fatigue, audience saturation, and diminishing returns. I recommend refreshes backed by performance data, not intuition.
Content production
I maintain brand voice across email, social, blog, and product pages. I re-purpose what works and test what doesn't.
Attribution
I know where every conversion came from. No black-box models. I report CAC by channel and recommend budget shifts based on marginal return.
Lifecycle management
I segment by intent, not just recency. I automate win-back, predict churn, and optimise LTV by adjusting cadence per segment.
SEO monitoring
I watch index coverage, Core Web Vitals, and keyword trends. When rankings shift, I surface the cause and the fix before it costs you traffic.
Run a free audit.
Connect your store. I’ll tell you what I would change. No commitment. No call required.